Do you feel as though you have you tried every marketing strategy you know to do? Are your posts on Facebook lacking reach? Why isn’t anyone here shopping your store, attending your events, or buying your awesome products?
First, a solid marketing plan can help you. Even if it’s one page, organizing your thoughts, schedule and budget can help!
Second, I will guess there is one marketing strategy that you probably haven’t tried yet:
A Google 360-degree virtual tour.
A Google virtual tour is a simulation of an existing location, usually composed of a sequence of images by a Google Trusted StreetView pro like me.
With a Google tour, specifically, the 360 images are produced and then added to your Google My Business listing as an interconnected virtual walking tour. The new virtual tour is now visible along with your other location information, so searchers can get a better sense of what it’s like to visit.
Like Google Street View, a virtual tour gives you a sense of location and allows you to get inside the business.
The timing is perfect for a virtual tour when a business is just opening, has just renovated, updated decor, and has seasonal views.
For example, these businesses did just that:
- The Alley bowling lanes were recently renovated
- Smiley’s Fun Zone arcade and restaurant has spectacular seasonal attractions outdoors
- Edgewood Commons college residence halls celebrated a grand opening
No matter the timing for your business, we can Invite your customers inside.
Allowing potential customers to view a tour of your business can enhance your business’s web presence, increase credibility, increase sales, and attract new customers. Continue reading to find out 6 ways that a Google virtual tour can improve your business:
Increase Website Traffic
As your prospects tour your restaurant business virtually, the views are interpreted by Google as positive organic interaction with your listing. This helps with a higher ranking on Google.
A higher Google ranking will ultimately drive additional traffic to your website. You can then follow up with your other marketing tactics such as lead magnets and email marketing.
Increase Foot Traffic and Generate Sales
According to a study from BIA/Kelsey, 97% of consumers go online prior to making a purchase to research products and services locally.
Your Google Virtual Tour will present prospects with the opportunity to do research in an engaging and interacting way. This will encourage them to visit your business in-person.
Additional Data Analytics
Another great feature in your Google My Business listing is the ability to track how many times your photos are clicked on and viewed. My photos for businesses have been viewed over 1,000,000 times.
When you claim your Google My Business (GMB) listing, you get access to your GMB Dashboard. Here you can manage your listing and see stats for impressions, clicks to website, calls or clicks for directions.
These are all great indicators of how many people are engaging with your listing and taking action.
Multi-use Marketing Tool
Websites with 360-degree photos have a higher conversion rate. You can use the tour and/or a selection of photos *in their 360-degree format* on YouTube, Facebook, and in emails.
Just copy and paste the embed code into a website block and it will appear in just about any context you’d like.
Some businesses like to use different parts of the tour on different pages. Like an events facility showing off a private hall on a page about private events. Or an apartment complex showing off the gym and pool on a page about the amenities.
Improved Customer Experience
We’ve all driven to a new restaurant that we just couldn’t seem to find. You’ve circled the block. Your navigation app says you’ve arrived. You have no idea where it is. The virtual tour can alleviate this pain point for your customers.
A view of your storefront in addition to the StreetView on Google Maps will make it easier to find your location.
Lastly… it’s Google.
Google products provide a great level of credibility with prospects and existing customers. Presenting a product from a trusted brand can only improve your reputation and brand perception.
Google is constantly adjusting and tweaking the look of the Google search results pages and this means utilizing Google products could mean more real estate shows with your business information. As part of an online search engine strategy, we can help you optimize and integrate your Google marketing.
Google products also sync…. If your photos are taken close enough to a StreetView point, this image usually becomes the new thumbnail of the listing on Google Maps. This helps your customer get an accurate look of your business when navigating to your location.
Create Your Google Virtual Tour Today
A Google virtual tour can grow your business and provide an additional marketing strategy that requires no maintenance. This technology can create a new level of engagement and interaction with your clients. You also own the individual photos that make up the tour. It’s a no-brainer.
We’ve provided more examples of our clients’ tours on our website for you to get real-life examples.
Contact us to get started!