Have you tried every marketing strategy known to man?
Content marketing, social media, traditional, email. The list goes on.
Well, there is one marketing strategy that you probably haven’t tried just yet.
A Google virtual tour is a simulation of an existing location, usually composed of a sequence of images by a Google Trusted StreetView pro.
In this case, the 360 images are produced, then added to your Google My Business listing as an interconnected virtual walking tour. The new virtual tour is now visible along with your other location information, so searchers can get a better sense of what it’s like to visit.
How is this different from Google StreetView?
Google Street View gives you a sense of the place’s exterior, while a 360° tour allows you to get inside.
Allowing potential customers to view a tour of your business can enhance your business’s web presence, increase credibility, increase sales, and attract new customers.
Continue reading to find out 7 ways that a Google virtual tour can improve your business.
#1 Increase Website Traffic
As your prospects tour your restaurant business virtually, the views are interpreted by Google as positive organic interaction with your listing. This helps with a higher ranking on Google.
A higher google ranking will ultimately drive additional traffic to your website. You can then follow up with your other marketing tactics such as lead magnets and email marketing.
#2 Increase Foot Traffic
According to a study from BIA/Kelsey, 97% of consumers go online prior to making a purchase to research products and services locally.
Your Google Virtual Tour will present prospects with the opportunity to do research in an engaging and interacting way. This will encourage them to visit your business in-person.
#3 Generate Sales
When a website has 360-degree photos, the conversion rate on visitors to the business (and, thus, products or services sold) is about 27% higher than for standard two-dimensional images.
The proof lies in the numbers. Featuring the virtual tour on your website can increase your sales.
#4 Additional Data Analytics
Another great feature in your Google My Business listing is the ability to track how many times your photos are clicked on and looked at.
When you claim your Google My Business (GMB) listing, you get access to your GMB Dashboard. Here you can manage your listing and see stats for impressions, clicks to website, calls or clicks for directions.
These are all great indicators of how many people are engaging with your listing and taking action.
#5 Multi-use Marketing Tool
As we stated in #6, websites with 360 photos have a higher conversion rate. You can use the tour on Youtube, Facebook, and emails.
Just copy and paste the embed code into a website block and it will appear in just about any context you’d like.
Some businesses like to use different parts of the tour on different pages. Like an events facility showing off a private hall on a page about private events. Or an apartment complex showing off the gym and pool on a page about the amenities.
#6 Improved Customer Experience
We’ve all driven to a new restaurant that we just couldn’t seem to find. You’ve circled the block. Your navigation app says you’ve arrived. You have no idea where it is. The virtual tour can alleviate this pain point for your customers.
A view of your storefront in addition to the StreetView will make it easier to find your location.
#7 It’s Google
Lastly, it’s Google.
Google products provide a great level of credibility with prospects and existing customers. Presenting a product from a trusted brand can only improve your reputation and brand perception.
Google product also sync. If your photos are taken close enough to a StreetView point, this image usually becomes the new thumbnail of the listing on Google Maps. This helps your customer get an accurate look of your storefront when navigating to your location.
Create Your Google Virtual Tour Today
You’ve now heard about how a virtual tour can grow your business, but maybe you haven’t seen one in practice yet. We’ve provided examples of our clients’ tours on our website for you to get real-life examples.
A google virtual tour can grow your business and provide an additional marketing strategy that requires little to no maintenance. The technology can create a new level of engagement and interaction with your clients. You also own the individual photos that make up the tour. It’s a no-brainer.
Contact us to get started!